Show what matters

If everything shouts, nothing is heard. Design content to be scanned at a glance — not decoded like a novel.

Suggestions

• Design for scanning, not dense reading.
• Prioritize visible, actionable content.
• Keep one clear focal point per page.
• Use visual hierarchy and whitespace.
• Progressively disclose non-critical extras.

Resources

• NNG: F-Shaped Reading Pattern – Users scan, they don’t read.
• HeadingsMap (browser extension) – If everything’s H2, nothing is.
• Landmarks (browser extension) – See your layout’s actual structure.