Get to the point

Tell users where they are, what matters, and what to do next. Plain language is not a downgrade.

Suggestions

• Communicate clearly and early.
• Keep text readable and well-structured.
• Provide clear headings, summaries, and descriptive links.
• Keep paragraphs short and use bullets.
• Use plain language and visible content structure.

Resources

• Hemingway Editor – Finds nonsense. Delete it without mourning.
• NNG: Plain Language is for Everyone – Experts hate your jargon too.
• W3C Link Text Guidelines – Yes, it’s old. Yes, it’s right.